Bethea Ivy Publishing is a new UK based independent digital publisher of short commercial fiction in English, for middle grade and young adult readers. We specialise in fantasy and science fiction story collections. Our aim is to combine the best of a traditional publishing team approach, with the responsiveness and flexibility of digital publishing. 

We are determined to create something bold. In an ever-changing digital world, we understand and embrace a good storyteller’s role in helping build a nation of young readers. Our key distinguishing feature is our stories can only be accessed via a subscription to Ivy Tribe, our members’ club. Ivy Tribe is a children’s subscription service and members’ club for young readers aged 8-14 years+.


Explore our quirky labyrinth of inspirational digital space, to discover virtual reading rooms and bookshelves full of wonder and surprises.   

We aim is to build an extraordinary place for children, where they can connect with authors and creatives. Bethea Ivy Ltd is a UK based digital publishing company and reading platform, with resident authors. Our site is designed wholeheartedly for children and their parents.  

We’re unashamedly proud to promote fresh talent and their tantalising tales of far off worlds. 

Our Readers

They're at the heart of everything we do.

Beth Etherington

Author, Editorial Director and Founder.

Resident Authors

We're a hustle of original writers.


We are focusing our spotlight on authors who are not traditionally published. Ivy Tribe was imagined to benefit the lives of all children, whilst being able to pay fair royalties to authors and creatives. 

As a digital publisher, we want to be at the forefront of exciting literacy projects, so we’ll be creating some of our own along the way. Starting off with Scribble & Ivy, our young writers’ tribe. Looking forward, we’ll be creating local book exchanges and setting up our own storybook project.  

The Ivy Tribe community has been created to host a range of author specific events and competitions, exclusive stories, activities and a young writers’ blog, to showcase the work of our young members.

We’ll also aim to develop specialist selections of fiction and graphic novels that are crucial for encouraging reluctant readers and young readers with dyslexia.



Beth is a new children’s author, Ivy Tribe’s Editorial Director and company founder. 
After working for over twenty years in the marketing industry within travel, the arts, education and health, she has turned her creative passion towards storytelling and publishing. 
Beth has been a copy writer, ghost writer, content writer and editor for a wide range of corporate publications and websites, as well as writing for social media and blogs. Beth’s background also includes extensive PR and events management, alongside creating content for sponsorship and advertising campaigns. 
Beth lives in the North East of England.


What genre of fiction do you write? 
Anything supernatural, which is a bit wacky, weird and kooky for middle grade readers. I’m currently writing my first novel ‘Mirror Shifters’, the first book in Evie Parsley’s Ghost World. 
Your daily writing mantra? 
Be extraordinary and always write with a touch of absurdity. Children love the unimaginable, the quirky twelve-eyed creature, the girl with a vampire soul, or the boy who thinks he’s the King of Saturn. 

So, why write for children?  Because anything is possible. Full stop. 

Registered Business Address: Bethea Ivy Limited, Oakmere, Belmont Business Park, Durham, County Durham DH1 1TW. Company No 7914171

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